Coca-Cola paid the nutritionists for advertising

Coca-Cola admitted that he paid the nutritionists that they recommended the famous fizzy drink as useful. The same dishonest methods used and famous manufacturer of corn flakes and chips.

The famous company has long been accused of its products leads to obesity. Despite this, Coca-Cola vigorously working with nutritionists and fitness experts who recommend the drink as needed, reports Huffington Post.

In early February, the company participated in the project "Month American hearts" dedicated to the fight against cardiovascular disease. In this project, nutritionists and cardiologists published recommendations on how to reduce the risk of heart disease with the help of configurations in the diet. In several publications on this topic, it was reported that Cola and other drinks firms useful for health.

A spokesman for the firm Ben Sadler said that the publication had been disbursed, but categorically refused to say exactly how much was received by the experts. "We have a network of nutritionists, c which we labor," he said. Sadler also added that they paid inter alia familiar bloggers and publications for placement of notes on the web site.

Other companies such as Kellogg (brand well known for his corn flakes) also used a similar advertising strategy. Manufacturer of cereals has funded research in the area of healthy eating, and even paying experts for using images of your own products. In addition negligent PR participated PepsiCo Inc., Tostito and Frito-Lay (the company that produces chips LayБ??s) and other famous brands.

Coca-Cola has long been familiar to the public in connection with the problem of obesity. Specifically, in consequence of this not so long ago the company began to distribute mini-cans of drink. Using not very large portions, the brand expects to increase the fame of soda, because fewer associate the client with less harm.

sections: Economics