ROME - One of Italy`s most popular magazines, the wholesome Famiglia Cristiana weekly, will apologize to its readers for printing an advertisement which showed a woman`s naked bottom, the magazine said Tuesday
The advert caused a storm as it was the first time the Catholic magazine, whose title means "Christian Family," had shown nudity, a common feature in many non-religious magazines in Italy in both advertising and editorial content.
"Modesty and chastity are important values for us and we are not giving them up," editor Antonio Sciortino wrote in a message apologizing to readers to be published in the next issue which goes on sale Wednesday.
The advert, for a maker of ventilation machines, shows a naked bottom through a misty glass shower door. "If you want to see clearly, call an electrician now," reads the text.
Sciortino initially defended the magazine`s decision to run the advert but backed down after complaints from readers.
Reuters
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