There are eggs, and there are Fabergé Eggs. These most famous masterpieces of the jeweler`s art used to be created for Russia`s Tsars Alexander III and Nicholas II, as well as members of the royal family.
ґNow, for the first time in the brand`s history, the House of Fabergé is launching an advertising campaign to mark "a new era of contemporary creativity".
The unique campaign will focus on the highly-awaited relaunch of The House of Fabergé two years ago, when it unveiled its first collection since the Russian revolution of 1917.
The ads will star Russian-Lithuanian model Bee Gee who, according to the historical brand, "embodies Fabergé today, fusing Russian and Western cultures, past and present".
The campaign aims to capture the "intense and emotive glamour and storytelling that characterize all contemporary Fabergé creations". Kicking off in December, it will feature in high-end publications in the UK, France, Germany, Switzerland and the US.
The ads will revolve around haute-couture pieces from the Les Saisons Russes and Les Fabuleuses de Fabergé collections, as well as the legendary egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé.
sections: Culture |