Main YouTube attracts more than billion visitors every month, but still not profitable. The service was bought by Google in 2006, but still hard to cope with-sufficiency.
Google is considered to be a public company, the economic characteristics of its own offices are not open. But informants familiar with the finances YouTube, told that the service is still teetering on the level of self-sufficiency does not bring profit. For 2014 YouTube got about 4 billion dollars, a billion more features 2013.
YouTube brings Google about 6% of annual revenue, but still unprofitable, "Vedomosti", referring to The Wall Street Journal. Additionally, the audience is service specific. According to estimates advertiser Brian Weiser from Pivotal Research about 9% visitors guaranteed YouTube 85% of video views.
The service wants to solve the problem, turning the web site into some sort of TV. Users mostly use it as a store of your own video files, and manage YouTube strives to become meditators who switch channels. The main discrepancy YouTube experts call locality local stars, which are outside of the service too few people know. The most famous YouTube star is a leading blog about computer games PewDiePie, his channel 35 million subscribers. Managing service Susan Wolicki admitted at the conference that before coming to YouTube could not know about its existence.
As wrote earlier Days.Roux, followers, Google announced that in the coming months will be a new option for commercial subscriptions on YouTube. Commercial subscription will be added to the online video YouTube Music Key. It offers the view of the official videos, listen to tracks, video performances, cover versions and remixes. Subscription the user can listen to music from a special app on Android or through the browser. The peculiarity is that the video can be quite off, and the application of "collapse" and hear only the background music and download it to your smartphone and listen without Internet.
sections: World News, Economics |
Russian News
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