Microsoft has decided to make an unprecedented step - now all unlicensed version of Windows can be upgraded free of charge to licensed "tens". Without going into a lengthy discussion, the pirates will freely distribute new Windows 10.
Usually, Microsoft made a profit from the sale of licenses for software like Windows or Office companies, manufacturers and end users. This strategy was very successful and provided the transformation of Microsoft's monopoly of the PC market. But with the proliferation of mobile platforms iOS and Android from the Apple company and Google have to change strategy to preserve its influence in the future.
In the fight with rivals Microsoft had to make some unexpected unexpected steps for yourself. The free version of Windows and Windows Phone, and Office for iOS and Android was surprised by not only fans, but also experts. However, the company went ahead and chose an interesting strategy to combat piracy. Microsoft is going to offer free update operating systems to Windows 10 not only to the owners of unique copies, but those who have the PC installed an illegal copy of the software platform.
The adepts of the company explained the proposal that in the event of free distribution of new releases, the demand for counterfeit version of the system will be no more. Largely it comes to the Chinese market, where the share of pirated Windows reaches 75% of the total number of installed copies.
Recall that the transition to Windows 10 will be available to owners of PC based on Windows 7 and above within one year from the date of the official release. The output of a custom version of the "10s" will take place next summer. The geographical spread will contain 190 countries, the system includes a support 111 major languages.
sections: World News, Economics |