Amid boycott retailers Samsung has decided to open in Russia 100 additional shopping centers. Due to this, the Korean electronics manufacturer expects to increase sales and improve retail network by 30%.
"We are going to work more closely with regional partners, the share of the sales channel, normally take about 15-17%, currently reaches 20% and continues to grow, and will develop a retail network", - quotes the edition "Kommersant" the head of Samsung Mobile in Russia Arkady Graph.
According to him, in Moscow, St. Petersburg and other towns of the Korean firm expects to open about 100 monobrand salons for the implementation of mobile technology and accessories. Besides all this, Samsung will continue to actively cooperate with the networks such as M. Video, Eldorado, Technosila.
About the imminent opening of new salons Samsung became known after the boycott of the brand, announced a "Euroset", "Connected", "Beeline" and "MegaFon". In early July, representatives of the companies said that since the beginning of summer categorically refused from purchasing phones and tablets, the South Korean it giant.
According to some, 4 firms responded that the South Korean firm has continued to ship goods to the retail network of MTS, which since April been dumping on the market of mobile technology, attracting the private salons of visitors. In declared a boycott of Samsung retailers sold more than 50% of smartphones and tablets from the South Korean company.
Note that currently in Russia employs 200 salons Samsung (in early 2014, there were 265 points), which are operated 20 partners: the main one Inventive Retail Group (74) and "Computer Master" (approximately 20 stores).