Nikolai Adashkevich. The Estonian national broadcasting (ERR) on the first day of the week officially begin broadcasting a new Russian-language channel ETV, which, in the opinion of the authorities, is obliged to compete in Estonia to broadcast Russian TV channels.
The Estonian government at the end of last year supported the development of a Russian language TV channel. Approved by the Estonian Parliament on the state budget for 2015 highlighted 2, 5 million euros for the development of ETV. In the state budget for 2016 it is planned to allocate for financing of channel 4, 39 million euros.
As stated before, the main editor of the TV channel Darja Saar, in the autumn 2015 season of the television channel ETV will offer viewers More than twenty hours per week of programs of production, including daily morning and evening shows, discussion and analytical programs, programs about travel, cooking, culture, modern fashion, intellectual games, news and live sports.
According to the Board member ERR of ainara Ruussaar till early to talk about rankings and the value of future TV audience, since the project is long term and to assess the potential of ETV is obliged to pass More than half a year.
Only Estonia has a population of 1, 3 million people. According to the Fund for the support and protection of the rights of Russian compatriots living abroad, Estonia, 29% of residents consider Russian as their native language. The proportion of people speaking Russian language, much higher - 72%. In the Russian language, As mother, also state resident Jews, Belarusians, Germans, poles, Ukrainians, Tatars and other Authorized people.