Japanese firm Uniqlo in conjunction with Neurosky and Dentsu Science Jam invented a device UMood which helps consumers to choose clothing based on their moods. This tells Fashionmag.
The device works like this: the client sits in front of the screen, which is shown different images - from photos of kittens up pictures of storm clouds, marks The Metro. PC is watching his reaction, offers several varieties of t-shirts that fit his mood, and in the end chooses 1 of them.
So far UMood working in a shopping center in Sydney, however if it will be famous, expect it to run on the network Uniqlo throughout Australia and then worldwide.
Brand-Uniqlo - part of the Japanese holding company Fast Retailing Co., Ltd, which owns also the brand Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam and Theory. Firm is practiced in the production casual wear.
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