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  Economics 
22 of October, 10:34

Advertising increased revenue "Vkontakte" in 1,5 times
Revenue of the company Mail.ru Group $ 9,507 billion roubles in the 3rd quarter of 2015, which was 13.1 percent more than a year ago. With all of this part of the structure of the social network "Vkontakte" demonstrated a higher rate of growth - its revenues rose 55.4 percent, to 1,505 billion.

These have been outlined in previous economic results of the company. The main point of growth of revenue "Vkontakte" in the 3rd quarter of 2015 was the launch of native (natural) advertising, especially in mobile devices. Revenue growth from her for 9 months was 41.2 percent compared to the same period last year.

The main developments over the past quarter for "Vkontakte" in the financial report indicated the launch of the service "Products" that allows the admins group to access personal online shops in social networks, and updating mobile applications for iOS and Android.

The company reports that the social network was acquired late in the third quarter of 2014 and from now started working to improve its monetization.

Mobile development is also a priority for Mail.ru Group as a whole. By results of 2 quarter of 2015, mobile daily audience of social networks "Vkontakte" and "Classmates" for the first time exceeded the number of desktop PC users. According to reliable information of the economic report, the trend continued in Q3 - mobile audience showed strong growth.

Monthly active audience Mail.Ru Group for July 2015 amounted to 75.8 million users in Russia, according to a study by comScore.

sections: Economics

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