The soft drinks firm have agreed a deal with the late singer`s estate to use his image in a new global marketing push though the exact terms of the agreement have not been revealed.
Consumers in the US and China will be the first to see the campaign, with it being pushed out in varying forms to around 25 countries across the globe throughout the year.
The initial push - supplemented by a TV advert - will see the company release collectable 16oz blue cans bearing an image of the singer. Customers will be able to scan codes on the cans with their phones to download remixed tracks from Michael`s album `Bad`, which celebrates its 25th anniversary this year.
In China, as well as the advert, there will be contests to win tickets to the Cirque du Soleil show `Michael Jackson: The Immortal World Tour` and leather jackets inspired by the singer`s style.
The campaign builds on the deal agreed with the `Thriller` hitmaker`s estate last year to use his image in a commercial which premiered during the US `X Factor`.
The Michael Jackson partnership is part of Pepsi`s broader `Live For Now` campaign, which also includes a commercial featuring Nicki Minaj and the sponsorship of Katy Perry`s `Part of Me 3D` concert film.
The `King of Pop` famously shot a commercial for Pepsi in 1984 which resulted in an on-set accident during which his hair caught fire when a spark from a pyrotechnics display landed on his head.
He suffered severe burns and it has been claimed that his painkiller addiction stemmed from the incident.
Pepsi paid him $1.5 million following the accident.
Michael died of accute Propofol intoxication in June 2009.
sections: Celebrities |
Russian News
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