The manufacturer's most popular soda in the world is planning the creation of a more healthy beverage. It became known that Coca-Cola to release personal brand of milk.
Fans of the most popular soda in the world, will be able to acquire the desired drink from Coca-Cola in early December 2014. Initially, the implementation of the milk will begin in the United States, but it is likely that these products can go for export.
As approved in the Coca-Cola company, the price of milk Fairlife will be two times higher compared to standard milk in American shopping centers, says The Telegraph. But the company stressed that their product contains 50% more protein and 30% less sugar and contains no lactose.
"When creating a new brand, we wanted to make high-calorie and high-quality dairy product. Our milk will be a special filtering process that will allow us to increase the percentage of high-calorie products, to reduce the sugar content, as well as to do without lactose. Our milk will be treated to a luxury brand, in this regard will be tastier than the usual drink," said Vice-President of Coca-Cola sandy Douglas.
Besides managing principal brand of soda is convinced that the product, which in the foreseeable future will appear on the market will be able to become competitive. According to the monitoring specialists Coca-Cola, the popularity will come to Fairlife over time. Sandy Douglas reports that the project has "huge growth potential". "For some time we are going to invest in the dairy business for creation of the brand, because in the 1st few years the cash will flow. But if you do everything perfectly, the money will flow later," explained Vice President of the company.
Note that milk Coca-Cola entering the market at a difficult time when implementation of the classic milk in the United States are falling, and profit from flavored milk and milk with a high protein content increases. So, for example, Dean Foods, the largest processor of milk in the United States, has closed a factory in consequence of the difficult financial situation, which is heavily influenced by the profit of the company.
sections: World News, Economics |