The multi-billion dollar education market in the U.S. has become a battleground equipment manufacturers, trying to draw the attention of a new generation of buyers. This week, the pendulum has swung in the opposite direction from the leader in this segment - the company Apple.
Hambali company Google for the first time turned out to be more popular than the iPad in schools in the United States. The company Apple has created yet another reason for the experience. Google has steadily increased supply its own Chromebook in educational institutions. According to the study centre IDC, the company has already managed to bypass Apple Corporation in this confrontation.
As we shall inform The Financial Times, citing figures from IDC, in the 3rd quarter of 2014 Google put 715 thousand budget laptops in American secondary schools, however, Apple - 702 thousand iPad. Therefore, in just 2 years Chromebook took 25% of the school market, which is generally considered highly relevant for companies because it not only brings in the cash, but sformirovyvali the loyalty of the next generation of consumers.
How can we say the experts, this small victory is very important for Google, which for the first time ahead of Apple. She is assisted in this faction partners in the face of such companies as Acer, Dell, HP and Samsung, which are engaged in the creation of portable PC Chromebook.
1 of the main reasons why the supply of PC-based Chrome OS grows is their lower price - just $ 199. the iPad Air also manages educational institutions at $ 370, in other words almost twice as expensive. In addition, the Chromebook is endowed with a physical keyboard, which plays not the last role when used in schools.
Note that the popularity of Microsoft products in addition virtually no increase. Experts believe that the main value here play advanced cloud-based Google. "Cloud" services relevant for collaborative research with Google they are well developed and practically free.
sections: World News, Economics |