Apple has decided on an unprecedented step for itself, which in the war against the Empire Apple" long used by competitors. In Cupertino will now take fit on the Android operating system as a partial payment of new models of smartphones.
According to Bloomberg, the owner of the phone on Android will be able to rent it in any brand Mall Apple and get Apple products at a significant discount. In Cupertino are convinced that the so-called settlement system trade-in will allow Apple to lure the users of the phones of other brands.
Taking into account the opinion of specialists, the new trade-in program Apple may start even before the April release to market of new models of smartphones Samsung - Galaxy and Galaxy S6 S6 Edge. Then many of the current owners of the Galaxy S5 will think twice about what specifically the option they prefer. Taking into account the opinion of experts of the market, Apple will pay more than the market value, to encourage users to switch to iOS.
Previously, Apple CEO Tim cook said during the last 3 months of 2014 on the iPhone moved more owners of Android-based smartphones than any other quarter of the previous 3 years. In the fourth quarter of 2014, "Apple Empire" sold about 74.5 million of iPhone 6 and iPhone 6 Plus, which is 46% higher than the result of the previous year.
To attract new customers, the manufacturer of the iPhone in 2013 launched a similar trading program. Then Apple already using ATSS stimulated users own the older models to upgrade to newer products. Now Apple firm for the implementation of the program is going to take the phones based on Android, and Blackberry handsets. With all this Apple spokeswoman Teresa brewer to comment on the information categorically refused.
sections: World News, Economics