On the occasion of the release of the new Catalogue dedicated to the arrangement of bedrooms, IKEA is arranged in Gorky Park in Moscow celebration of the awakening of love of home and love in the house. 21 072 heart was filled with warmth and tenderness, as confirmed by their happy owners attending the event IKEA.

From 29 to 31 August, in the last days of summer, in the main Park of the country there was an atmosphere of warmth and tenderness. Waterfront Park started the installation of the IKEA "AWAKENED LOVE" (virtual tour you can go on the website www.IKEA.ru/love). Inspired by contemporary experimental art, the authors decided to create an interactive "Room of awakening love", in which guests received a new visual and tactile sensations, felt a surge of strength and showed their most tender emotions. To give warmth to each other by helped unusual ideas IKEA: go soft labyrinth of pillows, to share a secret with another person in a huge Cabinet, pass the compatibility test and synchronize the beating of hearts, find favourite fragrance in one of the chests at the station "Chemistry of love", to see his reflection in a special mirror with a memory effect.

After the soul has opened wide open, and hearts beat in unison, it was so easy and a joy to confess to each other their feelings: it was possible not only to say the sacred words to those who were near, but also record videos with your love message through facial expressions and gestures. This unusual recognition did not disappear - they remained on multiple screens, creating a "mosaic of love" to everyone who has visited the room. The output of the interactive room and a family with children, and couples, and those who came one gladly did the pictures in real time appeared on a special "counter-love" on the Central balustrade Park.

Six thematic interiors, interactive "Room of awakening love", a huge heart with a height of 10 meters on the waterfront, six beds for photography, installed throughout the Park was a symbolic way of awakening love the house and in the house. Guests were able to evaluate new solutions from the pages of the IKEA Catalog 2015 and be inspired designer finds for your bedroom to make the house greener, sleep healthy and comfortable, and the interior is interesting for children, functional for parents, and harmony for all.

Designer IKEA Ivan Pochards awakened a love of home and shared ideas and tips for creating a comfortable and functional interior of a bedroom. Specially for those who are not getting enough sleep, somnologist, honored doctor of the Russian Federation, Professor, MD novel buzunov held lectures about proper sleep and gave tips about how to fall asleep and Wake up with love. About relationships and harmony in the house could be heard at the seminar psychologist Arsen Vardanyan. He noted the importance of the situation, which accumulates and gives us the love we breathe and live in our house.

For the younger guests of the holiday was organized individual bright corner with children's furniture, toys, easels, kids had the opportunity to simulate different scenes, whether it be a tea party in the circle of plush friends or school lessons with answers at the Board. Animators prepared dances and involved in their children, and animated characters: Teddy bear FABLER BJORN and broccoli gave their hugs and charged with smiles all present.

Holiday decorations have become a cover band Milan Band performed popular hits about love.

"This year the main theme of the IKEA Catalog was love, and the main object - the bedroom is the most important place in the house where we fall asleep and Wake up, restoring forces for the next day and show warm feelings towards their loved ones. Throughout the year we intend to awaken love for example, in Gorky Park, we tried to create an atmosphere that helped 21 072 hearts to awaken it is a wonderful feeling, all in all, the event was attended by 315 000 people! I hope that the new Directory will inspire many to look at the arrangement of bedrooms in a new way and to make space and time for the most important - love and care for their loved ones," said Nicholas Johnson (Nicolas Johnsson, head of marketing retail chain IKEA in Russia.

August 31 command IKEA under the joyful applause stopped "Counter"to find out how many Park guests were able to experience love within three days. 21 072 - as many hearts filled with warmth and tenderness, as confirmed by their happy owners attending the event IKEA! And the "Room of awakening love", which features almost all day and night, was visited by more than 3 528 people!

Traditionally the event everyone could be photographed on the cover of the new IKEA Catalog 2015. All who failed to do at the festival, will become the "face cover" in any shopping center MEGA on the territory of Russia from 28 August to 12 October to participate in the contest "Become the main face on the cover!" on the website http://IKEA.ru/cover.

The online version of the IKEA Catalog 2015 can be found on the website http://IKEA.ru or using a special app for smartphones and tablets. Scanning certain pages in the printed Catalogue, or by accessing their digital counterparts, you can watch the video and circular panoramas of interiors, as well as, learn the history of the creation of goods. And yet, with the help of 3D and augmented reality, you will be able to place the selected Catalog items directly in your room! To access additional content, look for a Directory page with a plus sign and scan them.

IKEA awakens love in us, so we shared it with our loved ones.
sections: Society