In the state Duma has proposed a bill prohibiting the introduction of images of children for marketing purposes. Children and students will be able to receive only the advertising of the products created for them.

The latest plan is designed to make the configuration in the Federal law "On advertising". The MPs want to ban the use of images of children in advertising certain products. The initiators of the innovation believe that images of children reduce the severity of perception and can help to manipulate consumers of products and services.

"At the moment, the images of children used in casual advertising banking services, even in advertising credits. Not to mention the fact that advertising economic services may be referred to under age... Theoretically use images of children in advertising cabaret. In the latter case, the question may arise about doing something unethical advertising" - quoted by RIA Novosti Creator bill - Deputy Oleg Mikheev.

In the future parliamentarians may be composed of a range of products, which will be referred to "child" or, on the contrary, the list of what advertising to children be banned. It may include alcoholic beverages, cigarettes and economic proposals.

As we informed the Melbourne Herald sun, not so long ago, the deputies proposed amendments to the law "On advertising". According to them, Russia may soon ban to adopt in advertising foreign words, Latin font. If the advertiser considers foreign words by necessity, he would have to pay a fine, the amount of which deputies offer to qualify for the government.

In the explanatory Memorandum explains that similar punishment, most likely, will be used for domestic producers. But the specific indications that foreign brands don't have to translate the names into English, law no.
sections: Politics, Accidents