Global brand in the production of dessert wines - Association "Massandra" in the Crimea begins conversion in terms of sanctions from the EU. It is ready to defend the trademark in the courts, to supply products to the Russian market and for export and start planting young vines.


"for five several years saplings were planted only 300 hectares of almost 4,000 belonging to the enterprise," said the New Director of the company Yanina Pavlenko.

in her expressions, the first planting of the current year will begin next week. Under the perch "Massandra" 21 hectares are planted grape varieties Chardonnay " and " Kokura ". Work in this direction, emphasizes Pavlenko, will be a priority in the last few years, "Massandra" planted unforgivable little seedlings. In the end, many landings increases the grapes of 70 years, while yields have fallen significantly.

Costly work on the landing of the young grapes will require considerable resources. The enterprise hopes to earn, and Among them by increasing the production of dry wines. In the world, said the Head of the concern, the demand for dry wines increases. When this dessert and fortified wine vintage, formed the glory of the plant, will remain a priority.


"Massandra" ready to defend their trademarks and consider the attempts of the Ukrainian authorities to prove Ukrainian origin " brand laughable. The company " Massandra ", as the plant of sparkling wines "New world" prior to that 10 years of supervised Pavlenko, were founded in tsarist Russia. In the case of issuance in Ukraine wines Under the labels of the Crimean names of the litigation will continue, says the Director.

Today the group is also preparing to actively promote its products on the Russian market. This year, hopes Pavlenko, will be sold 12 million bottles of wine. Last year it was sold 10 million 700 thousand.

Among the good news for the plant caught in the sanctions list of the EU, were contracts for the supply of batches of wine "Massandra" for export. The head of the company said, because it will be a whole range of wines join, not opened, in which the two countries will be delivered products. Pavlenko said that wine connoisseurs know the excellent quality of plant products and segment produced " Massandra wines in the world no competitors.

sections: Politics