Joan Rivers claims she`s had 739 surgical procedures

The 78-year-old TV personality revealed she has gone under the knife more than 700 times and joked that she has had treatment done so often that she gets one free procedure for every 10.

Speaking on TV talk show `Anderson`, she said: "Every weekend I just go in and I do something new. I get a 10th one free. It`s a little like coffee you just keep going."

Before Joan`s revelation, the outspoken comedienne`s daughter Melissa Rivers - who is starring alongside her mother in new reality TV show `Joan & Melissa: Joan Knows Best` - explained how she finally felt motivated enough to stand up to her mum over her plastic surgery love.

Melissa explained: "At one point I start to think the risk outweighs the reward, so I wanted my mom to know how I felt about it and I think I made myself fairly clear.

"I also found out that most of my friends are weak and she turned them very easily."

Joan then interrupted: "They all said, `You shouldn`t do it, you shouldn`t do it.` And I said, `What if I pay for everybody in this room? What would you do?` Every single person (accepted)."

But one physical change still on Joan`s wish list is to get a tattoo, and she even visited a tattoo shop on her 78th birthday before deciding against getting inked.

She explained: "Melissa wanted me to just put my home number, `If Lost, please call Betty White.`

"I ended up not getting it because they put you in a room with mirrors and I was putting it on my ass and I took a look and I just got so depressed. I said, `Cover this right up,` but my friend got a tattoo. I`m very proud of her.

"Maybe my 79th, I`ll put a recipe on, at this age what do you put on? You put a recipe!"

sections: Celebrities