In Russia came into force a digital label cigarettes
. in Russia came into force a mandatory digital labelling of tobacco products.
each package will be applied to digital Data Matrix code similar to a QR code.
it would contain information about the manufacturer and the movement of goods from the enterprise To the store. Also the consumer will have the opportunity to test cigarettes for authenticity simply by scanning the code via mobile application.
at the present time were registered in the system for fifteen manufacturers producing 99 % of the products 29 wholesalers and more than 2 thousand retailers. In the center of the advanced technology development (CRPD) expect the number of outlets will increase To 280 thousand..
It is noted that the purpose of innovation is to increase the transparency of the market complex and to reduce the share of counterfeit goods.
in CRPT explained that the mass products with this labelling will start to appear on the shelves only four months.
in July of this year in Russia will Also begin to mark the shoes, in the beginning of the winter, spirits, cameras, tires and a few items of light industry: coats, raincoats, jackets, bed linen and table linen.
Until 2024, it is planned the development of a system of continuous marking and traceability of objects.