Advertisement videos of beer with animated animals in leading roles create a positive image of alcohol for new generation and increase their motivation to drink strong beverages.
Analyzing 66 TV commercials of beer brands and demonstrating them to 253 children aged 10-17 years, American researchers came to conclusion that videos meant for grown-ups harm world outlook of children. Young brains are mostly influenced by videos that use images of various animals. What is the aim of commercial? To create army of future consumers?
sections: Society |