An action against alcoholism "Father, don`t hit the bottle!" will be held from December 23 to 30 in Izhevsk.
As one public organization of Izhevsk informed, the action is a first answer to propaganda of beer in commercials.
Automobile, equipped with loud-speaker and advertisement hoarding, will drive around the town during the week, stopping near Izhevsk plants.
Volunteers of the project will suggest the workers to exchange cigarettes for chocolate and vodka for fresh flowers. Moreover, children will appeal to mothers and fathers with request to give up drinking of alcohol.
By words of action organizers, level of alcohol use in Russia constantly increases during last years, at the same moment age of alcohol addicted reduces.
sections: Society, Region News regions: Volga region |