American manufacturer of soda The Coca-Cola Company since August withdrew advertising immediately with 4 Federal TV channels of the Russian Federation, informs on Wednesday the print edition.
" Coca-Cola emphasis, after all this is a purely economic decision, not connected with punishment ", - the statement says.
Under attack from such economic decisions Coca-Cola, one of the largest advertisers in the Russian market with an annual budget of more than 2, 5 billion roubles, got the TV channels REN TV, " channel five ", " Home " and " Star " of the Ministry of defence.
According to Executive organizations, soda decided to advertise " for key Federal and most effective for the target audience of Coca-Cola channels ".
" Top-Manager of one of TV companies, and the source on the TV advertising market consider, that the decision to recall budgets could be connected with the sanctions of the USA and EU. REN TV and channel five " are included in the " National Media Group ", controlled by the Bank " Russia " Yuri Kovalchuk. The Bank owns also 54, 9% of the Cypriot Telcrest owning 25, 2% of " CTC Media " (including " Home "and the JTS and " Pepper " ) ", - stresses the magazine.
The US and the EU does not recognize the annexation of Crimea to Russia and accused Moscow of interfering in Ukraine. Russia denies it and called such accusations are unacceptable. Western countries since March, has repeatedly imposed punishment on a number of Russian politicians, businessmen and organizations and threatened to make wider restrictive measures. The last case of use of such practices have become July punishment.
USA 16 July synchronized own sanctions list with European, imposing visa and financial limits on the part of politicians from Russia, and also introduced sectoral economic penalties on the Russian military and primary organizations. In the U.S. capital and Brussels when it is ready if necessary to make wider sanctions lists. Full list of Russian Citizens and organizations that fall Under punishment, -
sections: Politics |