Russian Information Network
Russian All News Top 10 News News Export Photo magazine All comments
 Russian News Russian News 
Politics
Society
Economics
Accidents
Nature & Health
Hi-Tech
Culture
Sport
Celebrities
World News
 


  World News 
13 of November, 14:11

Yahoo! bought the video for $640 million
The Company Yahoo! acquired well-known service BrightRoll video. The transaction value is estimated at 640 million dollars. This acquisition was a 2 great deal since the appointment of the Director General of the company Marissa Mayer, which has already bought more than 20 different companies and services.

According to Bloomberg, the purchase of service BrightRoll should allow Yahoo! to cultivate its own platform video and make it home in the United States. As they say in a statement the firm, "the deal will combine the capabilities of Yahoo! even in the field of mobile advertising, with programmable videoplotter BrightRoll to bring significant earnings advertisers on both platforms".

"We are very worried about our position in the video advertising market. This acquisition will accelerate the rise of the two companies we are able to help BrightRoll to gain access to a larger number of advertisers around the world, and they bring a well-developed marketing platform for advertisers Yahoo! - convinces the head of Yahoo! Marissa Mayer.

Assessment marketers, the share of Yahoo! on the American market digital advertising fell from 5.8% in 2013 to 4.9% in the present. It is assumed that the video advertising market will grow in 2014 by 56%, to $ 6 billion. By 2018, the market may reach 12.8 billion dollars. Regarding the market of digital advertising in General, the amount of which last year reached 140 billion, but the share of Yahoo! in the past year fell from 2.7% to 2.1%, informs Kommersant. The head of the market remains Google c 31%, followed by Facebook to 5.8%.

In the last couple of years, Yahoo! actively acquires different Internet services. In early may of last year for $ 1.1 billion was purchased service Tumblr blogs. In addition, in 2013 the company acquired the service Imgur, and SkyPhrase, specializing in creating solutions for voice recognition, another was bought LookFlow, engaged in research programs to identify images.

Service BrightRoll practised on a programmable video ads. The essence of programmable advertising is to automate the process of purchase and implementation of marketing spaces in which the purchase and sale of advertising deals with specialized software. Programmable advertisement associated with the market algorithmic procurement in General, transactions are special computer systems in accordance with these methods. Currently the market is programmable advertising is only 714 million dollars, but by 2016 it is expected to grow to 3,84 billion dollars.

sections: World News, Economics

72371
eng
[View all comments] [Print]
  User Comments 
[Add comment]

There are no comments for this article yet. Be first to post a comment!
[Add comment]
  Headline 
The European Parliament adopted a resolution against the construction of "Nord stream - 2" The European Parliament adopted a resolution against the construction of "Nord stream - 2"

12 of December, 20:37

The European Parliament called for the closure of the project " Northern stream - 2 ". Stream from Strasbourg is on the Internet representative office of the European Parliament.

  World News 
Sort by: date rating
Trump has decided to recognize Jerusalem as the capital of IsraelTrump has decided to recognize Jerusalem as the capital of IsraelUkraine is unlikely to receive lethal weapons from the United StatesUkraine is unlikely to receive lethal weapons from the United States
Found the source of the "acoustic attack" on the U.S. Embassy in CubaFound the source of the "acoustic attack" on the U.S. Embassy in CubaKazakhstan gave up the Cyrillic alphabetKazakhstan gave up the Cyrillic alphabet
US citizens do not trust their mediaUS citizens do not trust their mediaBrawler Pavlensky sent in a French madhouseBrawler Pavlensky sent in a French madhouse
If you have music get goosebumps. that you are specialIf you have music get goosebumps. that you are specialMcDonaldMcDonald's is testing an unusual way to get visitors to communicate with each other
Trump was accused of reckless behavior and the outbreak of nuclear warTrump was accused of reckless behavior and the outbreak of nuclear warInventor: sex doll has strengthened my marriageInventor: sex doll has strengthened my marriage
Retired in the USA shot 59 people and wounded hundredsRetired in the USA shot 59 people and wounded hundredsNew Russian weapons could disable the electronics of NATO in the distanceNew Russian weapons could disable the electronics of NATO in the distance
For the separation of Catalonia from Spain voted 90% came to the pollsFor the separation of Catalonia from Spain voted 90% came to the pollsNorth Korea will take "superrigidity countermeasures" against the United StatesNorth Korea will take "superrigidity countermeasures" against the United States
TrumpTrump's speech at the UN called "the barking dog"Employee of the state Department: sanctions against Russia are not workingEmployee of the state Department: sanctions against Russia are not working
The United States was in a deadlock in the situation with North KoreaThe United States was in a deadlock in the situation with North KoreaChery plans to conquer the European market with their electric carsChery plans to conquer the European market with their electric cars
Frankfurt auto show: electric vehicles, autopilots and competitors from ChinaFrankfurt auto show: electric vehicles, autopilots and competitors from ChinaMedia: the Olympics 2018 will not be allowed NHLMedia: the Olympics 2018 will not be allowed NHL
 1  2  3  4  5  6  7  8  9  10 >> 408
 Day headline Day headline 
Hamas has announced its desire to extend the truce with Israel

1 of December, 00:09

 
 News of the week News of the Week 
  • Hamas has announced its desire to extend the truce with Israel
  • Hamas has announced its desire to extend the truce with Israel

  •  Photos Photos 
    Life is a beach for topless stars
    Top 10 Expensive Cars in the World 2010
    Top 10 Expensive Cars in the World 2010
    Top 10 Richest Persons In The World Now
    Twilight babe gets naked
    Virtual Visiting Cards
    Tests
    Game Server


     News by regions News by regions 
    Far East region
    Volga region
    North-West region
    Siberian region
    Ural region
    Central region
    Southern region

     Subscribe Subscribe 
    Name  
    E-mail   
    Type HTML TEXT
    All sections
    Politics
    Society
    Economics
    Accidents
    Science & Technics
    Culture
    Sport
    In the World
    Top 10 today
     once per 3 hours
     once per 6 hours
     once per 12 hours
     once per 24 hours


     
     
     
    Politics Society Economics Accidents Nature & Health Hi-Tech Culture Sport Celebrities World News
      Copyright © RIN 2005-2006 * Feedback