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  Society 
18 of November, 22:38

Bookstores have learned to win the reader in Internet

Another project on the promotion of reading implements the capital city library center (MGBS). Since early September, the land public transport capital equip posters With QR codes that will allow passengers to load books into their gadgets or you can read them online. Innovation will occur in 676 buses, trolleybuses and trams 5 districts of the Russian capital. The routes selected for the project, each month are more than 27 million people in the capital.

in the framework of the project " Reading transport " will be extended 50 books, which works by such modern Russian writers, such As Victor Pelevin, Lyudmila Ulitskaya and Sergey Lukyanenko. The vast number of books can be read for free, but part of the literature will present just the first chapters, then readers will offer addresses online stores or libraries, which will probably continue reading.

Official partner of the project is the online store " Litres ". When clicking on the QR code on the poster readers will get to the site cityreader. EN.

Experts believe that those citizens who like to read in the transport, carry electronic apparatus With books, but have the opportunity to become interested in the new literature.

But to attract to the library using the " Reading " transport can hardly analyst expert center Probok. Net Alexander Chekmarev." often the passenger ground transportation in a hurry of Affairs, it is difficult to predict how much they will be interested In this closest libraries, " says the specialist.

As stated, capital metro plans to make your own electronic library. Leadership metro is going to invest in the development of specialized online store translated into electronic form data, optimized for mobile platforms containing electronic versions of books. At a bus stop subway platforms will have stickers With QR codes, With which it will be possible to download books to your e-device.


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