The MPs want to ban yogurt

In the state Duma a bill prohibiting specified on the product labels of the characteristics that they do not possess. Traditional examples of such advertising are all famous yogurt with bifidobacteria and cholesterol-free oil".

The organizer of the repair became a member of "Fair Russia" Oleg Mikheev. According to him, data labels marketing ploy to sell customers. "Names such as cholesterol-free oil, 1 cool pressed vegetable oil or yogurt with bifidobacteria - only trick marketers with which we are all confronted almost daily. We present the simplest property of the goods as a special quality, which is the product of a competitor does not have. And special as to require special cash. The trick is formally legitimate, because we don't tell false information, only the pure truth," he declared.

The MP said that such corrupt practices and moral pressure on the client. "People and would be happy to save on sunflower oil, but fear the harm to their health and spend the extra cash on a fancy products. And the so-called 2 cold pressed - this just does not happen. Instead, the meal after extraction is treated gasoline and cleaning is obtained when all of this oil is used for production of mayonnaise and sauces. This unappetizing technology manufacturers packaging does not describe" - quoted Mikheeva "Interfax". The same conditions and in the field of cosmetics in the shampoo manufacturers show decoction, although this is actually the only flavor.

In conclusion, the politician said that in difficult times for the Russian economy must take care not about profit marketers, and the wallets of ordinary citizens. "In connection with the financial crisis 75% of Russian citizens are forced to reduce everyday costs. With all of this, according to reliable information sociologists, for our gentlemen, the most important aspect when choosing a product - its quality. Means, in the crisis, the manufacturers for tightening the belt of consumers becomes extremely hard. And the main weapon in this fight - careless advertising," said Mikheyev.

sections: Politics, Accidents