MOSCOW, 26 Mar RIA Novosti/Prime. Frederick Vyuaran (Frederic Vuarin), who served from September 2013 the post of head of the Peugeot brand in Russia, with the first of April 2015 will be headed by the joint office PSA Peugeot-Citroen DS and in Russia, according to a news organization.
"in his new position Vyuaran will supervise the work of the sales Department of each of the three brands, as well as other departments of brands that are in the new structure are combined on a functional basis. In the end transform the work of the three brands will provide a unified marketing departments, the development of dealer network and logistics. They will also obey Varano, " emphasizes PSA.
This Chapter marks the Citroen DS and in Russia Jean-Louis shamla (Jean-Louis Chamla), who held this position since 2010, is leaving the Russian Federation in connection with the termination of his contract, according to a report. The CEO of the organization remains Christoph Bergeron (Christophe Bergerand), which is a member of the Executive of the division of PSA Peugeot Citroen and the incumbents of the main group managing Director for Russia and CIS (Eurasia region) and the head of the Board of Directors of "PSMA Rus" (Kaluga), explained in a statement.
in submission Bergeron head are three brands in Russia (Vyuaran), Ukraine (Sebrok), head of Peugeot in Kazakhstan (Leslie), the Director of the plant "PSMA Rus" in Kaluga (Marchal), and the departments that perform support functions: strategic marketing, pricing and product planning, Finance, after-sales service, quality, personnel management, business development in the CIS, corporate relations, information technology.
Priority of the Kaluga plant "PSMA Rus" today is to increase the level of localization to 50% from 35%, says the Firm." This will give the opportunity not only to increase the profitability and reduce the dependence of production from fluctuations in the exchange rate, but increasing the availability of key models, the Peugeot 408 and the Citroen C4 sedan, for Russian buyers, " according to the report PSA Peugeot-Citroen.