Putin’s staff introduced a new plan of russian automotive industry reanimation. It has not been very popular with the buyers even before the crisis and now it has nearly stopped the production. Special countermeasures were created for automotive industry recovery. Sponsorship of interest rates is to become one of the measures to raise demand for russian cars. The prime minister Vladimir Putin has recently signed the bill. According to the normative act the state is going to indemnify two thirds of refinance rate when a person buys some home-produced car or a foreign car produced in Russia. A credit with these conditions is available only during this year and only for 3 years All the models from mainstream production of AVTOVAZ - LADA KALINA, VAZ 2110, Samara, Priora, LADA 2105, LADA 4x4 - 2121 and 2131 are listed. LADA 2104 (produced by IjAvto), LADA 2107 (produced by Roslada and state unitary enterprise PISHEMASH) are also in the list. UAZ Hunter (produced by JSC Ulyanovsky automobile enterprise" or LLC "UAZ-Spetsavtomobili) has also been included. Foreign cars produced in Russia are: Fiat Albea (LLC SOLLERS-Naberejnye Chelny), Ford Focus (CJSC Ford Motor Company), Kia Spectra (JSC Ijevsky Automobile enterprise), Renault Logan (JSC AVTOFRAMOS), Skoda Fabia (LLC Volkswagen Group Rus), Volkswagen Jetta (LLC Volkswagen Group Rus) and Chevrolet Niva (CJSC GM-AVTOVAZ). Will these cheap loans become popular with the public? Will this measure improve the position of russian automotive industry? "Cheap loans have always been popular with the public, but in this case only a few thousands of families will get them", says Vladislav Isaev, analyst at the investment company Finam. "We’re expecting 37,5% fall in automobile market in 2009 (compared to 2008), what is 1,78 mln cars. 50-60,000 cars will be sold with the help of these loans, what amounts to 3% from all purchases. It can’t cardinally change the difficult situation in the automobile market, but can support AVTOVAZ a little and less - producers of foreign cars. The process of crediting is clear, the list of cars is definite, the procedure will be established in banks in the near future", - concludes the expert. Artyem Krasnov