Tinned meat for 15 rubles, litre juice - for 10 rubles and other foodstuff now can be bought at a fire-sale price meat in the Russian markets. Crowds of people queue in order to buy these products from morning. Buyers of the goods with almost or already expired period of storage. According to the investigations carried out by Rospotrebnadzor cases of sales of poor quality food have become frequent in the country for the last months. Sellers of a foodstuff with the expired term of realisation can be met and in the markets, at busy stops and near the underground. According to of news agencies’ messages, in Europe a lot of special food markets have appeared recently in connection with the crisis manufacturers send there foodstuff with expiring shelf life for sale for reduced prices. "In spite of the fact that officially in our country sale of expired production is forbidden, trade by substandard products goes enough smartly. Even on the Internet there was a considerable quantity of announcements from the companies wishing to get the goods with expiring shelf life for their supermarkets. These products not only can cause digestion frustration, but also bigger problems as the structure of many products now includes various chemical synthetic connections. While many our citizens will remain socially unprotected, sales of such products will not disappear", - considers analyst at Group of companies "Region" Sergey Burov. According to the expert the crisis caused sharply increased appearance of goods of poor quality in usual supermarkets. If earlier products suppliers willingly took away expired products back now refuse to do it. Shops are compelled to "get rid of" the sub-standard goods by any possible ways, for example sometimes forging on packing working lives. By the way, the results of consumer behaviour research carried out by the company "Romir" in the first quarter 2009, have shown that Russians began to approach to a question of a choice of a foodstuff more rationally: to refuse purchase of expensive products in favour of cheaper analogues 40 % interrogated were necessary. More than thirds of our compatriots began to get less expensive foodstuff, and some are compelled to refuse many habitual purchases absolutely. Artem Krasnov