Girls from the Urals region attracted great attention at the Miss Russia 2010 beauty pageant held on Sunday, March 7 in the Barvikha Luxury Village concert hall. Irina Antonenko, a 18-year-old student from the Urals city of Yekaterinburg, was crowned Miss Russia 2010. Along with the title and the crown, Antonenko received a cash prize of $100,000 and an opportunity to represent Russia at the forthcoming Miss World pageant in Nha Trang, Vietnam