Bookface how short is the name of this International campaign, was coined in the new York public library, which began to publish in Instagram photos, where the faces of models - librarians And readers - are combined with the covers of books. Photos are published once a week, on Fridays, hence the hashtag, gave the name of the mob, - #bookfacefriday. The idea was very contagious, it quickly suffered Other libraries And simply, a variety of citizens around the world. The photos themselves are getting more and more unusual - when you create a "Bektasov" in the form of models involves not only citizens, but also animals