Russia has seen a boom in on-line shopping, with about 94% of the country`s Internet users making at least one Internet purchase in the past half year, a respected Russian business daily said on Monday, quoting survey data. The survey, conducted by the European Interactive Advertising Association (EIAA), showed Russians to be more active on the on-line market than Europeans, Vedomosti said. Only some 86% of the European Internet users have bought things on-line over the past half a year. About three quarters of the Russians shopping on-line said they bought books, while about a half admitted that they spent money on-line on music (54%) and movies (48%), the paper said. Just under half of them bought electronic goods. The average Russian Internet-shopper spent a total of 550 euros ($700) on the web, while the figure for Europeans was 655 euros ($830), Vedomosti quoted the survey as saying. Most of the European on-line shoppers bought books, tickets and electronic equipment (36% each), as well as clothes (34%) via the Internet. This year marks the first time the survey has been held in Russia, where the total of 42.4 million Internet users is second in Europe only to Germany, which has about 42.8 million Internet users. Vedomosti quoted Pavel Cherkashin, the general manager of the department to promote consumer software and online products at Microsoft`s Russian branch, as saying that the data thrown up by the survey was "striking," as experts had believed Russia would reach such a level of on-line trade development only in several years.