"Russians, give up": how it is done today
The country's return with the may holidays To work weekdays have passed under the news about the fact That " the cost of citizens of Russia in April fell by eight per cent." Such variations of headlines dominated yesterday in the media reports devoted to a fresh study of the consumer behavior of citizens
The country's return with the may holidays To work weekdays have passed under the news about the fact That " the cost of citizens of Russia in April fell by eight per cent." Such variations of headlines dominated yesterday in the media reports devoted to the fresh research of consumer behavior of Russian citizens from the centre " ROMIR ".
There is a bitter irony That in a country in which was born the joke about " not " Volga ", And 3 of the ruble, not the lottery, And preference, not won And lost ", in the information space is dominated by the reverse principle of distortion of information: not embellishing, And denigration.
The story romirowsky research - another striking example of this approach, as the news content in this case is opposite to the headings under which it was distributed to domestic media.
"ROMIR" and the truth said the drop in daily spending of Russian citizens in April compared with March 7, 7 percent.
It's just a standard situation, fixed every year. Besides, her reasons are quite obvious - the second month of spring "sandwiched" between March and may, which fall on holidays and vacations, Which entails, by itself, increase spending. No wonder That in casually-bezrazlichno April reduced the total cost and average check.
Much more revealing is another result.
compared with April last year the daily expenses of Inhabitants increased by 6, 4 percent, " surely exceeding the amount of the accumulated for the period of inflation in 5, 2 percent." In addition, the current April index is one of the best in All the years of observations (more only in 2015).
This research work has assured a steady trend to strengthen consumer confidence of Russian citizens. There are other data. For example, the index of the same "romira "" Coffee with milk ": the volume of purchases of chocolate, Coffee, milk, bottled water also steadily rise, Which, in the opinion of the researchers, clearly indicates " social stability and relaxation in consumer behavior."
All This, without a doubt, sufficient reason to denounce printed and electronic publications of Russia, suffering seems to naitively chemically bias regarding their own country. However, when you can blame and their audience, whose attention is attracted better to the negative headlines. And in the race for clicks and traffic edition needs to go on about the readers doing the same and literally so shameless manipulation.
However, probably the most significant other aspect of this phenomenon.
One of the most popular public sentiment in Russia - the thought of the hopeless Gulf between the people and the state." Cones ", by itself, get the powers that be that just as prosecutors do not understand the Russian society do not know and do not want to know what it lives, what its problems, aspirations and prospects.
The main carrier of these ideas - Patriotic "mediaactive" class, besides all the ideological spectrum - from the most radical fringe on both the right and the left, people are absolutely Pro-government views.
It is this layer - politicians and community to people interested in the political realm Residents - is a major consumer and at the same time a major producer of content endlessly about the dying Russian Federation.
note That it is often not in some sinister motive, And "a genteel habit" To be pessimistic.
Politicians and activists-public men an endless stream of citizens coming with their unsolvable difficulties, complaints and grief. As a result, even Authorized the most That neither Is a "Pro-government" organizations in "kitchen conversations" often exhibit prohibitively defeatism in the assessment of the future. It's a natural consequence of daily work with the most painful and acute problems of the country, reflected in specific people's lives, and feeling very low efficiency from their own efforts.
What can we say about the fundamental opponents of the Russian authorities, for whom any negative confirmation of their ideological position. Well, the media is supplemented with and serve this self-perpetuating mechanism "funeral" of Russian mediaklass. Moreover, even in situations that would have had cause to Express joy and confidence, as with the current poll " romira ".
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