`The X Factor` 2010 contestants scooped up three prizes at the ceremony in Los Angeles, California. Louis Tomlinson, Zayn Malik, Liam Payne, Harry Styles and Niall Horan won Most Share-Worthy Video, and Best Pop Video for their track `What Makes You Beautiful` and Best New Artist. The boys dedicated their Best Pop Video gong to their fans and joked about their clumsy ways after a mishap. Niall told the audience: "This one`s for our fans, you`re amazing. This one`s for you." Liam joked: "We`ve had this award two seconds and we`ve already broken it." Meanhwhile Louis took time out to thanks their boss and record company. He said: "Thanks to Simon Cowell and all at SyCo, this one`s for our fans." The 2012 MTV Video Music Awards will air on Friday (07.09.12) at 9pm on MTV UK, Sky 126 and Virgin 311. Full list of winners: Best Video With A Message - Demi Lovato, `Skyscraper` Most Share-Worthy Video - One Direction, `What Makes You Beautiful` Best Electronic Dance Music Video - Calvin Harris, `Feel So Close` Best Pop Video - One Direction, `What Makes You Beautiful` Best Male Video - Chris Brown, `Turn Up The Music` Best Hip-Hop Video - Drake, `HYFR` Best Female Video - Nicki Minaj, `Starships` Best Rock Video - Coldplay, `Paradise` Best New Artist - One Direction, `What Makes You Beautiful` Video of the Year - Rihanna, `We Found Love`