Web sites with "shocking" advertising will be displayed in the search results "Yandex'and" below links to trustworthy resources. About it it is told in the press release of the company, on January 28, received by "Lenta.ru". As explained in "Yandex'e", "shocking" advertising implemented by the search engine algorithm, for example, include teasers with photo diseases, pictures of body parts of the planet's population with being overweight, erotic banners, and even advertising with shots from films of horrors used to attract users. "Our studies have shown that web sites with such advertisements do not like people", - said in "Yandex'e", noting that go to the downgrade similar pages decided in consequence of multiple complaints of users of the service. As emphasized in the company, changes in the ranking of the websites will be introduced little by little, during the month, that the owners of Internet resources had time to adapt to the new rules of the search engines work. In January 2012, a similar mechanism has been introduced to Google. The company already announced that it will lower in the search results resources use on their own pages "excessive advertising". "We understand that websites make money including advertising, but the ads should not displace the content itself", - said in Google. Assessment of adherents Internet search engine, the latest rules ranking touched upon in the joint complexity to a maximum of 1 percent of all search queries processed.