At present moment we have vitalsexual man - the one who loves sex and life. Institute of public opinion investigation created a portrait of new man based on results from 8500 representatives of the stronger sex. Macho is not popular any more. Italian women-lovers have almost disappeared, he was changed by vitalsexual man: with strong desire of sex, but very tender and sensitive, passionate and inventive, practical and realists. This is a portrait of ideal man, who pays more attention to emotions and demands of a partner. At the same time in reality he has weak sides, he doesn`t deny existence of some problems and tiredness from family relationships. Data reveal that the natural habitats of vitalsexual men are Italy (55%) and Brazil (66%). It is surprising but every 5-th French man pay little attention to sex (20%), while there are only 4% of such kind in Italy. 96% of Italian men confirmed that sex is extremely important for them, while in countries with colder climate this index is at the 90% level (France and Great Britain are the last with 77%). 43% of Italian men against 31% of average characteristics admit that they have sexual problems connected with stress (52%) and illness or mourning (32%).