Successful man must be surrounded by best things. The same principle refers to alcohol drinks. Moreover, choice of elite alcohol is wide - from Bordeaux and Burgundies wines to whisky produced in different parts of the world. Alcohol preferences of independent person - the main part of his image. One can emphasize success, delicate taste, originality demonstrating knowledge of good alcohol. It is a new tendency to be well-educated about strong drinks. By observations of alcohol market`s experts and in opinion of businessmen, whisky, cognac and dry wine corresponds to image of businessman the best. All these different drinks has one common - the status.