The company Coca-Cola will not show ads own products on some domestic channels. The firm's management insists that a similar decision was purely financial reasons, but the channels which were discontinued cooperation, in any case fell under the sanctions. Punishment of Europe and the United States affect many areas of life, at first sight with the policy in no way related. So, The Coca-Cola Company withdrew advertising immediately with 4 Federal channels in Russia. 3 of them - REN TV, "channel five" and "Home" are connected with the Bank "Russia", and 4th - Star - with the Ministry of defence. The authorities of South American company requires that the decision was due to financial aspects and is not connected with political decisions. "Data 4 channel least suitable for the target audience for such brands as Coca-Cola, because the advertiser has decided to reallocate the budget," - quoted by "Kommersant" Yuri Borisov. He is considered the official dealer MediaVest, part of the South American VivaKi, which is engaged in purchasing advertising on TV for Coca-Cola. Director for external relations of the Russian office of Coca-Cola Anna Kozlovskaya approved this information, noting that the company decided to concentrate on the major Federal and more successful for the target audience of a firm's output channels. And yet, we do not exclude the possibility that the analogous solution of the South American firm was due to the sanctions against Russia. REN TV and channel five" are included in the "National Media Group", controlled by the Bank "Russia" Yuri Kovalchuk. In early April Kovalchuk and Bank "Rossiya" came in the sanctions list of the subdivisions of the Ministry of Finance of the United States, almost forbidding South American firms to conduct Affairs with them. Large advertisers rarely go with private Federal channels. A review of budgets, can cause penalties, which sometimes can be compared with the cost of accommodation. But there is a possibility that Coca-Cola is actually would consider channels for its uncritical promotion and eventually will be able to save money, despite the fines.