Medium and small publishers are dissatisfied with the organization of the Moscow international book fair in 2014
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Independent publishers and booksellers, non-stop participating in the capital's international book exhibition-fair, addressed an open letter to the General Director of the Moscow international book fair.
in his message to the Authorized book industry complain that the exhibition every year, for their vision, reduces the number of professional visitors,
waning interest of the readers for the event.
Publishers emphasize: " the prestige of the exposure falls. This year we were unpleasantly surprised by the extremely small number of participants (instead of halls and hostesses were presented only in the hall). The attractiveness of exposure to wholesalers and retail customers in previous years it was determined that exposure of many medium and small publishing houses.
The authors of the open letter also complain about high prices: " every year the cost of participation in the exhibition increases, and for our organizations, it became overwhelming. Prices for participation in the MIBF not allow us to bring the cost invested in the Exposure means, as buyers (wholesale and retail) at the exposition less and less. Because of this We will not be able to participate in the 28th Moscow international book fair ".
at the end of the message Publishers and booksellers are asked to have an impact on preventing the departure of the participants in the exhibition and to provide them with 50 percent discount for participation in the Moscow international book fair in 2015, as " only a sufficient number of receptionists will be able to return the exhibition lost earlier interest from the wholesale level of the capital of Russia and regions, to return to her readers."
at the request of the Pro-books. EN to the open letter officially said the Director General of the General Directorate of international book exhibitions and fairs Nicholas Ovsyannikov: " We understand your concern and efforts to ensure that our participants received the maximum preferential rules. Already not the 1st year We have partnered With the Government of the Russian capital and GBU " Small business capital of Russia ". Programs of these institutions allow publishers to receive substantial subsidies for participation in our exhibitions-fairs, the savings often exceed 50% of the cost.
This year, the General Directorate sent out to all potential attendees letter,
which explained the mechanism for obtaining subsidies, And at the book fair worked consultants ready to assist and support the representatives of small publishers.
in other regions of our country have similar Programs, and our Experts are ready to assist you in preparing the documentation,
the capture of information and other matters to receive such subsidies and participation in specialized programs.
We continuously seek ways to provide our exhibitors with a maximum advantageous variants of participation in our projects and are ready to cooperate With you
- representatives of small and medium publishers, discussing and considering the different ways of interaction.
Ovsyannikov emphasizes that to stop the negative trends " compressing " the exposure required the efforts of all its members: " this year, the press center of the MIBF information began preparations for the exhibition earlier than often, giving to address all potential participants of the exhibition-fair a letter of petition to share advance information, to participate in the formation of announcing events exposure.
Unfortunately, the response from publishers has been more than modest. Let us together change this trend and Common actions give the book a fresh book holidays!"
head MIBF says: " We are completely open to dialogue and offer all possible assistance of our experts associated With us agencies and organizations to develop the most beneficial for all of us financial conditions,
information escort of your participation in the exhibition and other matters.
as a first step, We propose to build and hold a round table discussion with the participation of authorized publishing fraternity, authorized ministries and departments, public organizations, schemes for payment for small business, publishing, cultural projects, as well As with the participation of our experts."
http: //pro-books. Ru/news/3/15589