Western experts report that even in difficult financial conditions and the collapse of the ruble, the rating of the Russian President was not injured. This, considering the opinion of the consultants, indicates the high ability of Vladimir Putin as a political player. Western experts continue to explore the annual big press conference that the President of the Russian Federation Vladimir Putin held on 18 December for the followers of domestic and foreign funds global information. Specialists in political PR very impressed with the skill with which the Russian favorite means of their own political position in the international arena and within the state. French political consultant Lionel Benatia article in Le Nouvel Observateur reports that the rating of the Russian President, holding high positions, regardless of some negative changes in the financial sector, is not the result of some kind of authoritarianism, political and professional work. This is evidenced by the words and actions of Vladimir Putin. Lyonel Benatia interpret that famous Russian President based on the fact that he "returned the pride of the Russian people" after this feeling was largely lost as a result of the mess that accompanies the Board in the country of Boris Yeltsin. This feeling is so strong and important to the Russians that they will not deny assistance to authorities in the investigation of financial difficulties has faced power. Also, Vladimir Putin, as we are informed by the French political consultant, even the decline of the ruble could be turned into a benefit: during a press conference he reassured residents of Russia and explained that the hard times will last a maximum of 2 years. In addition, the Russian President recalled that the state is under pressure from the West, which behaves as a state in relation to their own vassals. "The opponents may call Vladimir Putin's authoritarian, and yet he is especially talented politician," focuses Lyonel Benatia. Talking about it including how close to the end of the press conference the President has allowed himself to talk about his own personal life. This indicates that English favorite excellent command of modern democratic decency, which includes the manifestation of emotion.