According to the decree of the President of the Russian Federation of 12 June 2014 N 426 in Russia to 2015 is the Year of literature. This is one of the most important cultural events, whose main tasks is to attract attention to reading and literature, the issues of the book sector and stimulating the interest of the citizens of Russia to the books. Already formed the organizing Committee of the Year of literature, approved the Plan of the main activities developed Corporate style Year literature and passport standards for its application. the link contains a complete package of branding Year literature - https: //www. Dropbox. Com/sh/4tk1v0wpyd5p5vv/AAA46JFpL9rLrOuDZ6ruepmDa? Dl=0. The manual contains a description of the visual components of the corporate identity of the project " Year of literature 2015 " and their uses for events. On the official logo, made in the colors of the Russian flag, shows the profiles of the great Russian writers Alexander Pushkin, Nikolai Gogol and Anna Akhmatova. The uniqueness of the developed visual solutions is that it is easy to adapt to different formats and communication channels. Brand style provides great opportunities for designers to solve any creative task: facades or the development of original postcards with the logo. in January 2015 in the Internet launched a new website dedicated to the Year of literature (address - www. Gadoterate. Of the Russian Federation). The structure of the Internet representation includes sections of projects and events that will highlight events, both regional and national scale. On the Internet representation includes an option that allows you to post directly from different regions of the country and information about planned or conducted within the year of literature events. Templates for individual projects will allow to conduct similar events in different cities. Page Year literature in social networks: https: //www. Facebook. Com/godliteraturi, https: //vk. Com/godliteraturi, https: //twitter. Com/literature2015. presents the monitoring of the wealth of the print market in 2014, 02. 01. 2015 Source: Department of media and advertising capital of Russia by order of the Department of media and advertising capital of Russia in 2014, the Guild of periodical press publishers ", NP " Russian book Union, LLC Consulting-Pressprich ", conducted monitoring on the following topics: Monitoring of the wealth of print media and publishing