Russian cinemas are sounding the alarm. Next month domestic fans may be left without your favorite treats - popcorn. Corn imports at the moment is under the ban, and Patriotic enough exclusively until March of this year.
In consequence of the punishment and the devaluation of the rouble Russian cinemas switched on domestic raw materials for the popcorn. Displace imports and other items on the menu Kinabalu: chips, sweet and savoury additives, packaging. As outlined by the head of Department on work with the company's concessions "Business Russia" Julia Pyshnenko, the market is difficult to respond to the emerging situation.
"Like, increases the purchase price of the products, on the other - drops purchasing capacity of the population or, at least, the desire to spend money. Our firm has over 20 years working to create and offer Russian, but high-quality alternative to imported products. Cinema chains for a long time treated with some conservatism to the Russian goods, but starting in August became increasingly buying them," says Pyshnenko.
But to completely replace imports all the same will not work, according to "Izvestia". Products sold by kinbara powers, consists not only of domestic ingredients: namely, coconut somehow have to be imported from abroad. May disappear and caramelized popcorn, which is made from grain varieties of mushroom, not grown in the Russian Federation. Also, for making himself popular among children caramel popcorn need accessories.
Also, the Director General of the company "Technique" Stephanie Parkhomenko reports that Russian popcorn until it can capture the market. "Because in the current quarter was not large enough gathering corn, and will last only until March 2015," he said Parkhomenko.