10 thousand Europeans wanted to organize a group action on the game of hide and seek in the furniture shopping center, however the management has not given them permission to do so in the security considerations. It is worth noting that earlier this promotion officially been conducted. "Similar events are difficult to control. We must be convinced that people are safe in our shopping centers, and it's not as easy, if not to know in which directly the place they are in," Bloomberg quoted the press Secretary Ikea Group Martin Smedberg. In a massive game of hide and seek was scheduled to participate more than 10 thousand people from the Netherlands. Most of them - about 32 thousand chosen for this shopping centre in Eindhoven, one of the biggest metropolises of the country. In addition to participate in an exciting campaign wanted the inhabitants of Amsterdam (19 thousand) and Utrecht (12 thousand). The Dutch follow the example of Belgium, which was organized in the summer of 2014 games hide and seek in furniture IKEA shopping centres. It should be noted that it agreed to give them official permission. The result of about 500 people were running around the Mall from each other and hiding in the most places. The players took refuge in refrigerators, climbed into bags of large size, was hiding under a squeezable toys. To win in the game, some even climbed under the bed. But to play hide and seek in IKEA shopping centres not only in the entertainment purpose. Earlier it was reported that a Chinese teenager, twelve-year-old resident of Shanghai, within 6 days hiding from their parents in one of the furniture hypermarkets. According to him, such an act he went in consequence of outstanding homework. During the time spent on the run, he ate only food for tasting, causing his health deteriorated.