The American company Google has a view to use commercial membership for the famous video sharing YouTube. Paying cash, users will be able to skip commercials while watching online video.

As informs The Financial Times, commercial subscribe on YouTube can be launched within 2015. About this step, management of the company Google, which has the rights to the video sharing website, announced in a message to advertisers YouTube profiting from the short clips posted before the beginning of the video broadcast.

It tells of the launch of the service watching the wheels without advertising on the basis of a monthly fee. With all this, the developers of the videos will be to receive income from subscription fees. But the letter is not installed nor the subscription amount or the percentage of profit will get bloggers. Google only promises them profits growth, and requests to update the terms of cooperation with YouTube as part of the implementation of the new service.

That subscribe to the YouTube expect to make a commercial, it was reported back in 2013. It was about the fact that the monthly user access to YouTube can cost from 1 to 5 dollars. But then the administration of the service, increasing fear of losing the audience, did not dare to use such a radical innovation.

Now, according to specialists of the advertising market, innovation is overdue. Moreover, under the wing of Google, the hosting should not be afraid to play with the users and try new things. Also, the introduction of subscription fees may increase competitive ability of a YouTube video in relation to its competitors Netflix and Hulu, which already made similar offers private users.
sections: World News, Economics