The American firm Apple has decided to officially lower the cost of the iPhone in Russia the result of the consolidation of the ruble. The price of a smartphone sixth generation decreased by 5-8 thousand rubles. iPhone 5S prices dropped by 4 thousand rubles.

Flagship phones iPhone 6 and iPhone 6 Plus markedly dropped in price in the official Russian online Apple store. So, the price of the Junior models of the iPhone 6 with 16 GB of memory has decreased from 54 to 49 thousand, i.e. almost 10%. Models with 64 and 128 GB are now 56 and 63 thousand.

The most readily available version of the iPhone 6 Plus will now cost consumers in 56 thousand rubles, and versions with 64 and 128 GB of memory are 63 and 70 thousand, respectively. Consequently, the most expensive flagship Apple fell by 8 thousand rubles - more than 10% from the initial prices.

Adept of the "Apple" of the company said that this is due to the strengthening of the ruble. "In connection with the strengthening of the ruble in recent weeks we have lowered the cost of the iPhone in Russia, to bring them into correlation with rates in the world. We appreciate the ongoing support from our visitors in Russia", - quotes adept Apple RBC.

Note that in addition to recent releases cheaper phones of previous generations of the iPhone 5S with 16 GB of memory can be purchased at a cost of 40 thousand rubles, and the 32-Gigabyte its modification happens as 44 thousand.. And the cost to tablets and laptops, Apple has not changed. Besides all this, according to the old value iPhone 5C for sale.

Previously, a number of Russian retailers significantly reduced the rates on new phone models from Apple. So, in "Euroset" iPhone 6 with 16 GB of memory has dropped in price to 46 990 rubles (previously cost 53 990 rubles), in other words 13%. In original retail operator VimpelCom iPhone 6 Plus with 16 GB of memory can be purchased for 45 990 RUB. In online store MTS cost for iPhone 6 with 16 GB of memory starting from 49 990 rubles.. "MegaFon" still offers the "Apple" flagship 50 990 rubles, but here specialists market in the foreseeable future expect a decline to the value competitors.

Recall that in 2014, Apple has twice raised the cost for their own products in Russia in consequence of sudden shocks in the exchange rate. In late November, the company increased the cost of the iPhone, iPad and iMac by about 20-25%, and in December a further 30%.
sections: World News, Economics