Very soon one of the largest companies in the world - Apple will hold the traditional autumn a presentation of new products. Among the presented novelties will be the new iPhone 7, the new version of the Apple Watch. In addition, Apple released final version iOS 10, macOS Sierra, tvOS and watchOS 3. Usually after the presentations of the fresh models of gadgets, Apple's stock soar, and it gives the opportunity to investors to earn good money on the growth of quotations. If you look at the dynamics of prices, since the end of June you can clearly the trend is up. Shares of giant rose to $ 14 and reached 106 dollars per share. And in July, we saw a spike with a gap (gap), when the stock soared from $ 8 at the opening of trading. Is it possible to like, and this fall? Alas, unlikely.
First, the relationship of the presentation of new products and rising prices is not as straightforward. Indeed, after the release of the iPhone 6s shares rose 16%. But after the advent of the iPhone 5 the securities of the company fell by 32%.

Second, Apple reported a second consecutive quarterly decrease in iPhone shipments. The mobile market is stagnating, a number of large companies have reported a serious decline in sales. So Sony in the first quarter sold a total of 3.1 million smartphones, versus 7.2 million in the same period last year. As a result, the revenues of the mobile division fell by 34%. This problem is not yet for Apple, but sooner or later Apple will have to decide what to do in a situation of oversupply and saturation of demand. Possible, financial indicators will be able to pull off a secret project of ICar (electric car with autopilot), but before the start of its sales a very long time (estimated time of presentation - 2021).

Finally, Apple has a big problem in Europe. Recently the European Commission has decided to charge the company with 13 billion euros in lost taxes. At the core of the conflict lie in the special agreement, which helped the Irish branch of Apple the past 10 years to significantly minimize tax payments. 13 billion euros, which will be forced to pay Apple (however, the chance to challenge the decision in court still have) - painful blow to business and Finance. The company's shares from their highs of mid-September ($110) was down $ 4 and it seems that this trend may continue.

<b>Analysts of Kalita-Finans </b>
sections: Society