Actress Gwyneth Paltrow will take place of her colleague Elizabeth Herly who used to be the face of perfume-makeup company Estee Lauder for 10 years.

But Elizabeth will still have right to tell about advantages of this company`s production.

Invitation of Paltrow, in opinion of company`s administration, will make image of perfume more feminine and sexual. Moreover, appearance of new face in advertisement will attract attention.
sections: Celebrities