The profile Committee of the state Duma on economic policy recommended to adopt in the first reading the draft law that lifts the ban on beer advertising in sports broadcasts and stadiums.

The ban, which will be withdrawn until 2019, it is proposed to cancel in connection with carrying out in Russia of world football championship, informs RIA Novosti.

As explained 1st Deputy head of the Committee Anatoly Karpov, the proceeds from such advertising will be an additional source of financing for competitions.

The document takes into account the withdrawal limits for advertising of beer and beverages produced on its basis, broadcast live or recorded sports event on TV, and special publications.

As noted in the explanatory note to the bill, the legislation on advertising does not take into account some preferences on beer advertising, which vossozdaet difficulties with holding international sports competitions.

A comprehensive ban on advertising of beer was introduced in the summer of 2012. The drink was not allowed to advertise on TV and in the print media, also in the sports facilities and the 100-meter zone around them.

In early January 2012, the presidents of UEFA and FIFA Joseph Blatter and Michel Platini at a meeting with then occupied the post of Prime Minister Vladimir Putin has suggested to lift the ban on the distribution of beer in the stadiums, as beer companies are considered the best main sponsors of the football broadcasts.
sections: Politics, Accidents