In Los Angeles on February 22, will be held the ceremony of the 87th award "Oscar". Disney on this event a claim is not so much on the 6 statues, but in a good profit for advertising during the broadcast on belonging to her TV channel ABC.

Marketing 30 seconds during the broadcast by all accounts a tremendous action in world culture has again risen in the current quarter, the price will be 1.95 million dollars. In total, the channel plans to gain from advertisers more than $ 100 million, says Bloomberg.

Note that ABC has the rights to broadcast the ceremony until 2020. With all the prices for advertising during the ceremony constantly growing since 2009, while the share of major advertisers - retailer J. C. Penney, automaker Hyundai and manufacturer Samsung phones - we have more than fifty percent of all costs.

Grand ceremony of announcement of the winners of the prize of the Academy of motion picture arts will be held in the trade and cultural complex in Hollywood
sections: World News, Economics